OBEY Clothing: Beyond Clothes, A Canvas of Urban Expression

The streetwear world is full of brands, but few have the cultural, artistic, and activist background of OBEY Clothing . Founded by street artist Shepard Fairey, OBEY is more than just a clothing brand; it's an extension of his art, a platform for expression, and often a social commentary wrapped in striking designs.

From the Street to the Closet: The Origin of OBEY

It all started with a sticker. The iconic image "Andre the Giant Has a Posse," which later evolved into the stylized "OBEY Giant" face, became an urban art phenomenon in the late 1980s and early 1990s. Shepard Fairey used public space as a gallery, playing with propaganda, consumerism, and authority. In 2001, Fairey launched OBEY Clothing as another way to spread his art and messages, fusing streetwear with his distinctive graphic designs.

OBEY's philosophy is based on self-expression, questioning, and awareness. Their clothing often incorporates elements of skate culture, punk rock, and of course, Fairey's street art and graphic design.

OBEY Clothing Oliver Short - Color Mermaid (172100098-MMD)

• These shorts are the epitome of relaxed yet sophisticated style. The "Oliver" model comes in a striking and fresh "Mermaid" color, a turquoise or aqua green hue that instantly evokes summer days and warm weather.

  OBEY Clothing Kody Polo - Color Green (151000104-GRN)

  • The "Kody" polo shirt in solid green is an elevated basic. It represents OBEY's ability to take a classic garment and give it its own subtle yet recognizable twist.
  • OBEY Clothing Kody Polo Green