From the courts to streetwear: The evolution of Lacoste

For years, Lacoste was all about flexibility in sportswear, but in the '90s and 2000s, its preppy vibe started to resonate in the urban scene. Hip-hop heavyweights rocked it hard, taking the crocodile from the courts to the streets.

Today, Lacoste continues to reinvent itself, maintaining its sporting DNA while adapting to new generations. From sneakers like the Elite Active to capsule collections with top designers, the brand proves that the crocodile still has a strong presence in the fashion industry. 🐊🔥

The Lacoste Elite Active model blends 70s retro aesthetics with contemporary details, offering a silhouette that stands out in both sports and streetwear. Inspired by running shoes from that era, this design features a combination of materials such as vintage nylon and textured suede overlays, providing both durability and style .