New Balance Athletics, as it is now known, is an American brand founded in 1906 in Boston, Massachusetts, under the name "New Balance Arch Support Company".
New Balance Arch Support Company, credited as the brand name for the creation of an arch support designed to reduce foot pain for the American working class, this invention is related since its creation was inspired by the three points of support that chickens use to achieve balance and good equilibrium, hence the brand name.
Following the creation of the flagship product, the company continued along the same lines, until 1961 when the company began to manufacture its own model of "Trackser" sneakers, which became famous by fascinating all users.
Following the success of the shoe, New Balance opted for the creation of footwear, a sector where it had the support of everyone, being famous and having its reputation in 1972 the company was bought by Jim Davis.
Once the company was bought by Jim Davis, a series of changes occurred, the first being the creation of the brand's logo:
The company also experienced its biggest moment and opportunity: recognition from Runner's World Magazine. This recognition skyrocketed their fame and reputation!
In 1982, a brand in full expansion and with the fame and recognition of everyone, the brand was located in Flimby with a new New Balance factory located in the United Kingdom which today in 2022 celebrates its 40 years of age.
Making this expansion was a very calculated decision, since most of the competitors at that time were developing their products outside of the United States and Europe.
What made them, over time, gain even more popularity, especially in New Balance products, which bore the Made In UK seal, were and are loved for the synonym of class they reflect.
Little by little, New Balance Made In Uk was discovered due to certain characteristics:
- All those labeled "Made in UK" come specifically from that factory.
- This factory boasts meticulously maintained standards of quality, attention to detail, and care.
- The shoes are created by hand, by 200 workers.
These are the characteristics that made and continue to make it recognized for the work it generates, also for the creation of famous models such as the New Balance 991 Made In UK.
These sneakers, characterized by their retro style, have stood the test of time and will never go out of fashion. They are handcrafted from leather and mesh, achieving perfect comfort and cleanliness!
Finally, providing a casual and formal style, making it suitable for most occasions!
COLLECTION NEW BALANCE MADE IN UK IN SABAS
From the New Balance 991 to:
Being all Made In Uk, you have all kinds of sneakers at Sabas Shop, from the most iconic to the most modern and unusual, some of them for example:
New Balance 577 Made In Uk / M577DS
A shoe is not just a shoe, it's a restored and remade work of art, now without limits. Originally an Original Runner's Club, it's made up of different colors in various shades that, in combination, create a complete package. Together with the ENCAP midsole, it improves cushioning and provides out-of-this-world comfort.
What are you waiting for to get your New Balance 577 Made In UK? Now available at Sabas Shop! Come in and check them out! We're waiting for you!
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