LE COQ SPORTIF pays tribute to ARTHUR ASHE, an example of elegance and commitment.

His historic 1968 US Open victory as the first African American to win the title was a huge push for Arthur Ashe to fight against the injustices in the sport that had held him back in his youth.

Arthur Ashe (1943-1993) is an example of elegance and commitment. At a time when tennis was entirely geared towards the white elite, the African American tennis player fought for access to the courts and to pave the way for others. Arthur Ashe contributed to the discovery of Yannick Noah on the African tour in 1971. The American champion gave him his first racket, and 12 years later, Noah won the French Open.

Arthur Ashe used his success to make tennis a more inclusive and accessible sport for everyone, always conveying shared and committed values. Throughout his career, he consistently impressed his opponents with his excellence, elegance, and composure, commanding respect far beyond the sport itself.

Arthur Ashe remains a contemporary inspiration. And tennis, while maintaining its prestigious image, continues his legacy through its actions.

such as the association “Fete Le Mur”, founded by Yannick Noah.
In July 2022, in La Courneuve, French tennis players Lucas Pouille and Alyssa Reguer came to play with the children of “Fete Le Mur”, along with other special guests such as French handball player Sadou Ntanzi, athlete of Le Coq Sportif.
They shared a few special moments together, making the encounter a truly memorable one for everyone. It was a day filled with emotions that left a lasting impression on the children thanks to this unique experience.
The Artur Ashe collection can be found in multi-brand stores and on the Le Coq Sportif online store during the US Open.

Coming soon, the entire collection will be available at SABAS SHOP by clicking here.