The story of Carhartt Wip

Carhartt WIP: A legacy of hard work and urban style

From its humble beginnings as workwear in Detroit to becoming a global streetwear icon, Carhartt WIP has come a long way. The brand, founded in 1889, has remained true to its roots of quality, durability, and functionality while adapting to evolving trends and subcultures.

In this blog, we'll explore the rich history of Carhartt WIP, from its factory beginnings to its current status as one of the world's most respected streetwear brands.

A humble origin:

The story of Carhartt WIP begins with Hamilton Carhartt , a Dutch immigrant who founded the Carhartt company in Detroit, Michigan, in 1889. Carhartt was determined to create tough, durable workwear for American workers. His vision resulted in iconic garments like the Chore Coat , which became a staple in the attire of construction workers and other manual laborers.

From the factory to the street:

In the early 1990s, Carhartt workwear began to gain popularity among urban subcultures, such as skaters and graffiti artists. Attracted to the garments' durability and utilitarian aesthetic, these young people adopted Carhartt as a way to express their identity and rebellion.

The birth of Carhartt WIP:

In 1994, Edwin Faeh , a Swiss entrepreneur, saw Carhartt's potential in the European market. He founded Work In Progress (WIP) to become Carhartt's exclusive distributor in Europe. Under Faeh's leadership, WIP began creating its own clothing collections inspired by Carhartt's original workwear, but with a modern, urban twist.

A streetwear icon:

Over the years, Carhartt WIP has become one of the world's most popular streetwear brands. The brand has collaborated with artists, musicians, and other brands to create unique and exclusive collections. Carhartt WIP has also actively supported urban subcultures through sponsorships of skate teams and music events.

More than clothes:

Carhartt WIP is more than just a clothing brand. It's a lifestyle that embodies authenticity, creativity, and rebellion. The brand has built a global community of passionate fans who appreciate its quality, durability, and unique style.

Carhartt WIP at SABAS SHOP

At SABAS , we are proud to offer a wide selection of Carhartt WIP clothing and accessories. We are an authorized retailer of the brand and offer our customers the latest products and styles.

If you're looking for durable, stylish clothing with a touch of edginess, Carhartt WIP is the perfect brand for you. Visit our online store or one of our physical stores at Carretera de Aldaia number 2, ground floor, Alaquas, Valencia to explore our complete Carhartt WIP collection.

Discover our entire collection at CARHARTT WIP

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